Oaklyn Consulting congratulates its client ShotFlow on the company’s recent acquisition by Creative Force, which was announced earlier this month.
The sale combines ShotFlow, an Atlanta-based enterprise studio management platform with data-centric expertise and orchestration capabilities, with Creative Force, a leading platform for content production in modern e-commerce operations, based in Denmark.
- The company was referred to Oaklyn Consulting by a legal partner who understood the company’s need for white-glove consulting advice that fell outside the traditional M&A model.
- Oaklyn Consulting’s hourly consulting model was an ideal fit for ShotFlow, a small company with limited resources that had not been through the M&A process before.
- After an initial acquisition attempt fell apart for reasons outside of either party’s control, Oaklyn Consulting confidently advised ShotFlow on next steps, leading to the successful transaction with Creative Force.
- Oaklyn Consulting provided strategic services that included bringing vetted parties to the table, maximizing deal value and helping ShotFlow weigh the benefits of competing options.
- Oaklyn Consulting also managed the transaction’s tactical aspects, organizing an efficient due diligence process and acting as an intermediary with Creative Force.
“(If) you’ve never been through this before, you’ve never done it before, frankly you’re out of your depth and you’re lost, you need someone that’s going to pilot this through with you, as sort of the copilot, and your mentor and advisor. I absolutely feel very strongly that that’s the role that Oaklyn Consulting played for me, and I would always recommend them,” said ShotFlow CEO Eric Fulmer.
The ShotFlow team will continue operating within Creative Force, ensuring a seamless experience for current customers and accelerating joint innovation to deliver even greater efficiency and value for retailers. The acquisition strengthens Creative Force’s role as the foundational technology for creative operations, consolidating market leadership, expanding its U.S. footprint and accelerating innovation across the entire content lifecycle.
Oaklyn Consulting is a different kind of investment banking firm for small- and medium-sized companies under private ownership. Oaklyn Consulting plans and executes its clients’ most complex transactions, including mergers, acquisitions, capital-raising, recapitalizations, and lender and investor relations. Oaklyn Consulting supports businesses, investment firms, nonprofits, co-ops and partnerships. By working as consultants, not brokers, Oaklyn Consulting helps in situations where traditional investment bankers typically cannot.