Oaklyn Consulting congratulates Atlanta-based catering, food service and event company Proof of the Pudding on its recent acquisition by Bruin Capital. Oaklyn Consulting assisted Proof of the Pudding in evaluating potential partners and negotiating the transaction.
Proof of the Pudding, founded in 1979, specializes in venue and food service management, catering, hospitality and event production. Its previous clients have included large-scale professional golf tournaments, including the Players Championship & Tour Championship; college football stadiums and athletic departments, including the University of Georgia, Duke and Auburn universities; and premier catering venues such as Zoo Atlanta and the Carter Presidential Library. Proof currently oversees more than 20,000 events and experiences annually for hundreds of thousands of customers. The company has received countless awards and industry recognitions for culinary, operational and creative excellence. Its current CEO, Adam Noyes, and the key leadership team will continue as an active part of the business.
Bruin Capital’s global portfolio also includes Two Circles, a best-in-class consumer data, and fan analytics agency; OddsChecker, the UK’s leading betting affiliate and gaming company; TGI Sport, a global sports media technology and rights company; Full Swing, the sports training and technology company; Soulsight, a top CPG brand strategy and design company; and Engine Shop, a sports and entertainment experiential marketing company.
Oaklyn Consulting is a different kind of investment banking firm for small- and medium-sized companies under private ownership. Oaklyn plans and executes its clients’ most complex transactions, including mergers, acquisitions, capital-raising, recapitalizations, and lender and investor relations. Oaklyn supports businesses, investment firms, nonprofits, co-ops and partnerships. By working as consultants, not brokers, Oaklyn helps in situations where traditional investment bankers typically cannot.
