Buyers pay more for a company that runs without its owner, earns predictable revenue and isn’t reliant on a small number of large customers. Improving those areas before a sale raises what your company is worth and lowers the risk from a buyer’s perspective.

The earlier you start, the more you can change before buyers start their review.

Build a management team that can run the company without you

A strong, motivated management team demonstrates to buyers that your company’s future doesn’t depend on you. Ask whether your team could continue growing the business after you leave. Buyers want businesses that can.

If your company still relies on you for key decisions, customer relationships or daily operations, start delegating those responsibilities to your team now.

Make your earnings predictable

Buyers value predictability in the form of future earnings. Two things help most:

  • Multiple revenue streams. The more ways your business earns money, the less risk a buyer is taking on.
  • Recurring, stable revenue. Contracts, subscriptions and repeat customers give buyers confidence in the next year’s results.

Reduce your dependence on any one customer

Consider what would happen to your business if your largest customer left. If a crisis would ensue, it’s a red flag for buyers, who see that risk and will lower their price accordingly. A diverse customer base attracts more buyers.

As a guideline, we recommend that no single customer account for 10% or more of your revenue.

Show buyers where your growth will come from

Buyers are interested in your company’s future more than its past. Show them the new products or services in your pipeline, and outline your vision of how the business can scale into new markets.

A company with a credible growth plan is more valuable to a buyer. Our guide to increasing business value before a sale covers additional ways to strengthen that case.

Prepare for due diligence

Expect buyers to examine your company in great detail. They’ll check your performance, review your books and test the claims you’ve made about the business. Organize your financial records and documentation before you go to market, so the diligence process confirms your value instead of raising doubts.

How Oaklyn Consulting helps you maximize value

We help owners understand what their company is worth today, identify the changes that will raise its value most, and prepare for interacting with buyers and going through due diligence. We bill for time and charge no success fee, so we can help you prepare years before a sale without pressure to sell. Our step-by-step guide to business valuations explains how buyers decide on a price.

Frequently asked questions

How do I increase the value of my business before selling?

Build a management team that can run the company without you, make your revenue predictable and recurring to the greatest extent possible, and reduce your dependence on any single customer. Then show buyers a credible plan for future growth and prepare your records for due diligence.

How much customer concentration is too much?

As a guideline, no single customer should account for 10% or more of your revenue. Losing a customer above that level is a significant risk that will cause buyers to adjust their price.

How early should I start preparing my company for a sale?

Start two to three years before you plan to sell. This window gives you time to strengthen your management team, diversify your customer base and build a track record of predictable results.

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