Selling your business starts with deciding what you want from the sale. Owners who settle that question first are able to focus on preparing candid answers to buyers’ questions and talking with more than one buyer. As a result, those owners tend to get to closing faster and on better terms.
The steps below come from the questions we work through with owners before a sale begins.
Decide what you want from the sale
Your transaction objectives shape every decision that follows, and no two owners have the same ones. Some want to sell 100% of the business. Others want to sell a portion, then stay on to help the company reach larger goals.
Decide which describes you, and decide how much the sale’s impact on your employees matters to you. The buyer, the deal structure and the advisors you choose all depend on those answers.
Tell buyers about the weaknesses before they find them
Every business has shortcomings, and buyers will ask pointed questions about yours. The more candid you are from the start, the faster the deal moves and the lower the chance that a buyer walks away late in the process.
Buyers dig into your company’s inner workings during due diligence, so prepare for it early. Our guide to navigating the due diligence process explains how to organize the information buyers will ask for.
Create interest from more than one buyer
Talking with several possible buyers or investors at once gives you options and a stronger negotiating position. Most buyers fall into two groups:
- Financial buyers, such as private equity funds, take a controlling interest in a business with a promising future. They plan to hold the company for about three to five years.
- Strategic buyers are already active in your market and plan to hold for the longer term. They include competitors, large customers and companies that want to expand their capabilities or customer relationships.
Each type values your company in its own way and will play a different role after closing. We compare them in detail in strategic vs. financial buyers.
Settle the business questions before the legal work starts
Once you’ve answered the questions above, your attorney can prepare the sale documents around decisions you’ve already made. That keeps the transaction focused on the deal instead of on renegotiating the fine print.
How Oaklyn Consulting helps you sell
We help owners set their objectives, prepare for buyers, identify and approach the right buyers, and negotiate the sale. We bill for time and charge no success fee, so our advice stays the same whether you sell, wait or decide not to sell at all.
You can hire us for the full process or for one part of it. Essco Calibration Laboratory brought Oaklyn Consulting in on a limited scope, from letter of intent to closing, on its $84 million sale to Transcat.
Frequently asked questions
How long does it take to sell a business?
In our experience, a sale takes 10 to 12 months on average when nothing unexpected gets in the way. Setting your objectives and preparing for due diligence before you go to market keeps that timeline from stretching.
What’s the difference between a financial buyer and a strategic buyer?
A financial buyer, such as a private equity fund, takes a controlling interest and plans to sell the company again in three to five years. A strategic buyer already operates in your market and buys to expand its capabilities or customer relationships over the longer term.
Should I sell all of my business or just part of it?
That depends on whether you want to leave the business or stay involved. Selling a portion lets you keep working toward larger goals with a new partner, while selling 100% lets you step away.
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